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Paid search offers extremely fast, flexible, accurate and measurable advertising, which leads to best cost effectiveness in lead generation advertising. 83 percent of the search engine marketing (SEM) advertising budget in the US and Canada goes to paid placement (SEMPO, 2005). Only 38% of users are aware of the distinction between sponsored and free results. It is clear that paid search advertising is the popular option for search advertisers.
According to a 2006 Piper Jaffray report, the paid search industry generated an estimated $10 billion globally in 2005 and is expected to grow by 41 percent in 2006. Google leads the paid search industry with a forecast that advertising revenue will grow to $9.5 billion in 2006, up 58 percent from 2005.
Primary benefits
Market reach, cost effectiveness, high resolution tracking, timing and flexibility can be affected quickly with paid search advertising. Paid search programs such as Google Adwords, Yahoo! Panam and MSN adCenter, provide organizations with a local-to-global high volume market reach while maintaining control over the individual keyword cost per click, overall spend, and advertising zones and times. Flexibility of changing ads, rules and campaign settings almost immediately enables sophisticated marketers to maximize profitability.
Better understanding of your audience
Seperia (easynet) paid search helps your organization better understand the way prospects interact with your brand and market. By analyzing the detailed data provided by all paid search programs, you gain insights into the terminology, mindset and popularity of your brand compared to competitors using relevant generic keywords. Moreover, by applying Seperia (easynet) conversion tracking, you learn about the effectiveness of different keyword phrases in driving qualified clicks to your site. This marketing information is highly valuable and applicable in all chains of your business marketing process.
Learn more about Seperia (easynet) paid search marketing process.
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SEO
Paid Search Advertising
Conversion Optimization
PR Optimization
Optimized Content Development
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