Applied Web Analytics FAQ
What is applied web analytics?
Web analytics is the process of measuring, collecting and analyzing data related to online visitor behavior, experience and actions.
It includes the process of applying modifications to web properties in order to improve site business performance, such as online sales, stickiness and conversions.
What is web analytics software?
It is a specially written application that processes web activity and provides statistical reports for a specific website.
What is the difference between the applied web analytics
process and web analytics software?
Software exists in a closed world and is only a means to end. Web analytics software assists one or more human experts who can understands, plans and manages a tailored, coherent business improvement process for a target website. The web analytics process occurs as activities and results are reported to the client and are owned by the human expert.
We use web analytics software,
why is a web analytics service necessary?
Web analytics is a professional work process supported by software and can make the difference between a good analyst and a superior analyst. The focus of easynet search marketing experts is on making improvements that actualize the full potential of web analytics and provide clients with clear, pertinent reports, rather than merely measuring and analyzing activity.
How long before applied web analytics produces results?
Initial results could be realized within three months. Results are dependent upon the current situation of a site and its capacity to implement changes
How are results measured for applied web analytics?
Performance metrics and key success indicators are set in cooperation with clients and measurements made from selected performance metrics, including visits, conversions, stickiness and bounce rates, return on investment (ROI), and other relevant factors.
What are the required resources for
applied web analytics on our side?
easynet search marketing methodology includes a study of already available resources from which an appropriate work plan may be tailored. Time frame allocations are set for the marketing or project manager and the webmaster or technical pro. Larger online operations may require the addition of other participants in the applied web analytics process.
Does applied web analytics require
text changes for the entire site?
Not necessarily, but certain modifications and possible additions of text in strategic locations and areas may be recommended by our Web Analysts.
Does applied web analytics require
design changes for the entire site?
No, but certain modifications and possible additions may be necessary for optimum effectiveness.
Why is easynet superior?
easynet’s team of experts possesses insightful understanding of an array of businesses and has established successful work plans, which take into account client goals, capabilities and resources. Moreover, easynet applied web analytics dynamic work methodologies are proven for high-resolution measurement and analyses, ongoing optimization and creativity.
Contact an easynet expert to discuss an applied web analytics management program right for your site.
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