Search Engine Spiderability Assurance

Often called a “crawler” or "robot", a spider is a functional software component of a search engine that continually visits web documents and "crawls" the web by following links through one document to another. Spiderabilty assurance is a process that ensures that search engine spiders are able to crawl all content publicly available on websites to be indexed on search engine databases.

Spiderability assurance enables search engines to locate and rank all URLs on a site’s pages. The more pages a site has on the search engine database (index), the higher page saturation a site has, increasing the chances of higher site ranking within natural search results.

Search engines crawl pages, depending on link popularity and other factors. Many pages on the web, however, are not indexed for various reasons including:

• Navigation systems that do not allow search engines to reach all pages
• Discontinuation between previous versions and current versions
• Dynamic creation of pages in non-search-engine-friendly ways in database-driven sites
• Non-search-engine-friendly Flash, frames and applets
• Server misconfiguration
• Content management misconfiguration
• Site information architecture

Seperia (easynet) search marketing’s spiderability assurance makes certain that content passes the technical hurdles on its way to its target audiences by use of a variety of proven solutions used in many complicated cases.  

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