Integrated search engine marketing services

Seperia (easynet)’s search engine marketing (SEM) services are a strategic component of client online marketing activity. Formulating a web marketing strategy is followed by implementation of two main components:

• Generation of targeted search traffic to the site through natural search engine optimization and paid search advertising management.
• Marketing performance improvement of the site through applied web analytics converting website traffic into business with sales or sales leads.

SEM services Include:

• Search engine optimization (SEO)
• Paid search advertising management
• Applied web analytics
• Press release optimization
• Optimized content development

SEM marketing mix

Combination of services empower client results. Services are synergetic to the core value, which drives user traffic to websites while maximizing conversion rates. The integration among services allows for better solutions in aspects of:

• Keyword targeting – comprehensive coverage of the target market both with natural and paid results
• Target page optimization – used for both natural and paid search keyword targeting
• Insights and marketing conclusions
• Maximizing traffic at a minimal cost

An SEM marketing mix is more productive and enables leveraging of marketing performance and return on investment.