The Client
A highly recognized brand within the UK, mySupermarket.co.uk is an independent grocery comparison site which allows users to shop from four supermarkets on one site (Tesco, ASDA, Sainsbury’s and Ocado).
It aims to help shoppers to find the best possible price for their groceries while enjoying an easier and more consumer-friendly shopping experience.
The Challenge
Even before starting the SEO process with Seperia (easynet), mySupermarket was running a fairly optimized website, while holding high rankings for its core keywords within Google’s organic search results.
Seperia (easynet) identified an opportunity to scale SEO rankings and conversions even further.
Technically, the site contained a comprehensive database of supermarket products, along with their short descriptions and tag prices. Accordingly, there was an opportunity to take the site's information architecture and related navigation patterns to the next level, while transforming the website into a more appealing one for users and search engine robots alike.
In addition, the website was utilizing cookies to create customized pages for its shoppers - but this practice was impeding content indexing by various search engine robots as well as optimal PageRank assignments by Google.
Furthermore, the challenge was highlighted by the aspiration of mySupermarket to gain top organic rankings alongside larger, established websites of leading supermarket brands. These included Tesco, ASDA, Sainsbury’s and Ocado as well as leading price comparison websites in the UK such as moneysupermarket.co.uk, MoneySavingExpert.com and others.
In practice, mySupermarket was actively pursuing a ‘Get Big Fast’ strategy. It demanded that its search engine marketing firm deliver a high monthly growth rate of new users acquired via organic search.
