Edge.BI is a proprietary search optimization platform that empowers Seperia (easynet) clients to scale their paid search campaigns and maximize results. Edge.BI is focused on providing real time analytical capabilities to optimizers and account managers. This, in turn, translates to enhanced business results for Seperia (easynet) clients.

By taking a BI-centric approach to search optimization, Edge.BI enables real time, micro and macro analysis of client accounts spanning millions of keywords in seconds. By providing daily performance alerts on any campaign, adgroup, keyword, creative, and their combinations, Seperia (easynet) can immediately pinpoint performance fluctuation of numerous advertising units within a large search account.

Using these insights, Seperia (easynet) optimizers then take campaign management action in real time, leading to improved results.

For Seperia (easynet) clients it simply means that they can safely scale their campaigns and maintain control over costs while leaving the hassle of day-to-day PPC management to Seperia (easynet).

Benefits of Edge.BI

• Integrates client backoffice data with advertising data in real time creating a more complete picture of profitability taken from client's own trusted sources
   
• Enables end-to-end optimization from the click to the click's real monetary value for each granular unit
   
• Scales search in terms of targeted keywords, websites, channels, languages, geographies, and sites within the content network and other segmentations
   
• Controls cost per customer acquisition and monitoring of post-acquisition customer value to ensure quality of customer acquisitions activity
   
• Benefits the entire client marketing team with collected insights from the system
   

To inquire how Edge.BI and our PPC management service can help your online activity, click here.